New Book: Learn To Act and Increase Your Sales Success
Bryan McCormack, an Ayr-born actor and sales trainer is making professional acting skills available to sales people for the first time in a unique new book entitled, “Sell Your Self: Act Your Way to Sales Success”
Having been a professional actor since 1987, Bryan supplemented his income – between roles – by working in various sales, marketing and customer care jobs.
Bryan remembers, “During this time, I found my training as an actor gave me a distinct edge over my the other sales people -both in terms of my ability to put prospects at ease and in gaining commitment in order to get the sale.”
An additional thing he learned was the power of developing a ‘sales character’ in order to insulate your ‘real self’ from the negative effects of rejection that can corrode even the hardiest sales person’s self-confidence over time.
Bryan continues, “In one of my first call centre jobs, our boss used to get us to make sales calls using different accents. She did this for a bit of fun and to build confidence but I quickly realised that when I was delivering my call as ‘Cockney Bryan’ or ‘Irish Bryan’ the pressure to get the sale eased off. Developing this further – I thought, ‘what if I created the ultimate sales character and played that role?'”
The results for Bryan were dramatic and he went on to refine the ‘sales character’ creation process so that anyone could do the same.
So, whether you have to deliver your sales performance face-to-face, to an audience or on the phone, the skills of professional actors will enable you to do it even better.
Combining savvy tips on gaining rapport, building trust, protecting yourself from the effects of rejection and increasing your sales success with a solid self-development base, ‘Sell Your Self: Act Your Way to Sales Success’ makes a unique and valuable addition to any saless professional’s essential reading list.
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“Sell Your Self: Act Your Way to Sales Success” ISBN 1907498052 by Bryan McCormack is available in paperback and ebook format from Amazon and all good bookshops.
ENDS
321 Words
NOTES FOR EDITORS/JOURNALISTS
AUTHOR CONTACT
Email – drbryan66@yahoo.co.uk
Landline – 01294 556054
Mobile – 07847 112161
IMAGES
Jacket artwork and author photos attached. For higher resolution images contact us:
http://www.leanmarketingpress.com/contact
REVIEW COPY
Please request a review copy of “Sell Your Self: Act Your Way to Sales Success” here:
http://www.leanmarketingpress.com/contact
COMPETITION PRIZE
If you’d like to offer your audience free copies of this book as a competition prize along with a review then tell us your plans and we’ll do whatever we can to help:
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WEBSITE LINKS
Publisher’s Website:
http://www.publishingacademy.com
Author’s Website:
Sales pages and book preview on Amazon:
http://www.amazon.co.uk/exec/obidos/ASIN/1907498052
http://www.amazon.com/dp/1907498052/ref=nosim
PRAISE FOR THE BOOK
“This fast-moving, entertaining book is loaded with great ideas you can use immediately to increase your sales.”
– Brian Tracy, Self Improvement Expert, Speaker and Bestselling Author of ‘The Psychology of Selling’
“Any person applying the advice, tips and tactics from ‘Sell Your Self’ will close more sales and build some great relationships – an excellent book.”
– Richard Denny, Motivational Speaker and International Bestselling Author of ‘Selling to Win’
“AT LAST! Someone who understands the importance of ‘Acting and Presenting’ in the SALES arena. As an Actor and Presenter I feel this book should be OBLIGATORY for anyone wanting to sell, act or present.”
– Paul Lavers, Actor and Presenter
“Packed with good, solid advice that entertains as much as it illuminates. The style is warm and witty throughout making it a pleasure to spend time with the author, but that pleasure is deceptive, because while you are laughing you are also learning.”
– Stuart Palmer, Columnist for ‘Writing Magazine’
“This book will give you a decisive edge when you need to gain trust, influence decision makers and convince people that they really need what you’ve got. Applying tools and systems from acting to the role of selling, Bryan helps sales professionals at all levels get from the B-list to the A-list. If you want to be a star sales person this book is a must-read.”
– Simon Hazeldine, International Speaker, Business Performance Consultant and Bestselling Author of ‘Bare Knuckle Selling’ and ‘Bare Knuckle Negotiating’
“Packed full of strategies and techniques that you simply won’t find anywhere else. Reading Bryan’s tips will help anyone overcome their fear of rejection.”
– Michael Lee, Professional Copywriter and Author of ‘How To Be An Expert Persuader’
“Will this book dramatically increase your sales, change your life, make you rich and famous? No, only you can do that…but if you want real concrete advice on how to go about all of that then the advice in this book is phenomenal.”
– Rintu Basu, NLP Trainer and Bestselling Author of the, “Persuasion Skills Black Book”
ARTICLES/FEATURES
Bryan is an experienced actor and sales professional with a wealth of hard-won experience and a knack for delivering entertaining and informative content. He is happy to provide free content in return for a “plug” for his book and is also available for interview. For an introduction go to… http://www.leanmarketingpress.com/contact
BOOK SYNOPSIS
Learn why actors make the best sellers. “Sell Your Self” reveals the secrets of successful selling that, until now, only actors knew. Sharing his unique insights into both acting and selling gained through over twenty years of experience, actor and author Bryan McCormack will help you discover how to: develop your own natural acting ability; create your own sales character; become self-aware instead of self-conscious; maximise your social networking; promote yourself as a marketable product; protect yourself from fear of failure; convince your customers to trust you; insulate your soul from rejection; uncover the key to building rapport; neutralise the negativity in your life; communicate effectively with any audience; and, transform yourself into a sales superstar. More than just a book for professional sales people or persuaders, “Sell Your Self” is a personal development handbook that will benefit anyone from any walk of life. Become the best you that you can be when you
discover the acting skills that all sellers need with “Sell Your Self”.
BRYAN MCCORMACK
Bryan McCormack began performing in public at the age of 8 and gained his Equity Card in 1987 at the age of 21. An experienced voice artiste and accomplished public speaker to any audience of any size, Sell Your Self is his first book. Writing it has changed his life for the better – reading it could do the same for you! Learn more at www.actyourwayto.com
